Top 10 Richest Social Media Influencers | 2025 Rankings

Richest social media influencers are redefining online success. They’ve built massive personal brands, launched product lines, and mastered platforms like YouTube and TikTok. Their journeys reveal how simple uploads can evolve into global empires. Many started off with DIY videos or playful Instagram posts. Now, they command millions from brand collaborations, ad revenue, and viral content.

However, it’s not just about flashy lifestyles. These top earners invest in savvy ventures and cultivate loyal audiences. They stand at the intersection of entertainment, entrepreneurship, and social impact. They know how to seize attention, fuel engagement, and turn everyday moments into serious capital. From lifestyle gurus to leading YouTube creators, each has charted a distinct path.

Meanwhile, fans crave authenticity and influencers who connect on a real level. Brands eagerly follow those who spark trends or shift culture. Net worth figures tell part of the story, but behind the numbers are driven creators who always innovate.

Ranking Methodology

There are many ways to measure influence. But net worth remains a key indicator of financial success. Our list compiles data from public disclosures, brand deals, entrepreneurial ventures, and reliable media sources. It focuses on individuals widely recognized as social media powerhouses. They might be reality stars who spun their fame into billion-dollar businesses, or digital creators who turned viral hits into lucrative companies.

Additionally, monthly and annual incomes hint at how fast each fortune grows. Some derive consistent revenue from platforms like YouTube, where ads pay per thousand views. Others enjoy big paydays from product endorsements or TV appearances. We aim to give you a snapshot of the biggest online moneymakers right now.

Ultimately, each star’s empire stretches beyond pure content creation. Their net worth numbers reveal the vast potential of modern media. Here’s how they stack up, from the highest to the lowest this year.

Top 10 Richest Social Media Influencers 2025

This ranking looks at the social media fortune each influencer has amassed this year. We’ll talk about their estimated monthly and annual incomes, plus the milestones that pushed them to the top. Scroll on to see who ranks highest in 2025. You might be surprised at who dominates this lucrative scene.

1. Kim Kardashian ($1.8 Billion)

Background & Profession
Kim Kardashian rose from reality TV stardom to become a global mogul. She leveraged her family’s popularity, then built thriving businesses.

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Income & Net Worth
Today, Kim’s monthly earnings exceed $8 million, tallying well over $96 million per year. She owns beauty and shapewear brands that consistently top sales charts. Additionally, she secures lucrative deals on social media, thanks to her massive following. Her empire now spans beyond beauty, with continued pushes into tech and legal activism—making her a top earner in digital culture.

2. Kylie Jenner ($700 Million)

Background & Profession
Kylie Jenner started in the public eye as a teen. Her early fame came from reality TV, but she quickly branched out. She launched Kylie Cosmetics at age 18, tapping into online marketing to sell lip kits and more.

Income & Net Worth
Kylie’s monthly income often hits $5 million, adding up to about $60 million yearly. Her robust social media presence fuels product hype, turning each launch into a massive success. Furthermore, brand collaborations and expansions into skincare keep her momentum strong. Her social media fortune underscores how personal branding can skyrocket sales in record time.

3. Dhar Mann ($275 Million)

Background & Profession
Dhar Mann is an entrepreneur turned digital storyteller. His short inspirational videos promote uplifting messages, and they’ve garnered billions of views on YouTube and Facebook.

Income & Net Worth
He usually takes in around $1.5 million each month, piling up more than $18 million annually. His production company churns out viral content and uses social media to spread positivity. Additionally, Dhar’s other ventures, including cosmetics and real estate, boost his overall wealth. He continues to invest in new formats, ensuring that his top-earning status stays intact.

4. MrBeast ($100 Million)

Background & Profession
MrBeast, born Jimmy Donaldson, is famed for giving away large sums of money and hosting extreme challenges. His viral videos often focus on philanthropy, absurd stunts, and huge cash prizes.

Income & Net Worth
He earns about $2 million a month, often exceeding $24 million per year when sponsorships and brand deals are factored in. Moreover, his creative revenue streams extend to merchandise sales, burger franchises, and even charity foundations. He’s one of today’s leading YouTube creators, with a devoted fan base that propels each massive giveaway and expands his social media fortune.

5. Logan Paul ($45 Million)

Background & Profession
Logan Paul got his start on Vine, then transitioned to YouTube stardom. Controversies once threatened his career. Nevertheless, he pivoted and dabbled in boxing, signing high-profile fight contracts that further boosted his popularity.

Income & Net Worth
Logan’s monthly income sits around $1.2 million, topping $14 million annually. Endorsements, podcasts, and pay-per-view fights bolster his revenue. Additionally, he launched energy drinks and NFT projects, exploring multiple income streams. Thanks to these ventures, Logan maintains a prominent place among top earners in the influencer space.

6. PewDiePie ($40 Million)

Background & Profession
PewDiePie, born Felix Kjellberg, rose to fame with his hilarious gaming commentaries. He once held the title for most-subscribed YouTuber. His content style shifted over time, including memes, personal vlogs, and reactions.

Income & Net Worth
He banks about $900,000 each month, amassing nearly $11 million yearly from ads and brand partnerships. This Swedish creator also profits from merchandising and select sponsorships. Additionally, PewDiePie’s loyal fan base ensures steady growth, even though he uploads less frequently. He still exemplifies how a unique online persona can become a social media fortune.

7. Jake Paul ($30 Million)

Background & Profession
Jake Paul started on Vine, much like his brother Logan. He expanded into YouTube, acting, and later boxing. His flashy persona attracts controversy, but it also draws millions of curious viewers.

Income & Net Worth
Jake’s monthly income hovers around $700,000, leading to an annual estimate of roughly $8.4 million. Boxing matches, brand endorsements, and sponsorships contribute heavily. Meanwhile, merchandise sales and influencer marketing agencies add extra layers of revenue. Despite his brash reputation, he consistently demonstrates how viral antics can translate into serious capital.

8. Charli D’Amelio ($20 Million)

Background & Profession
Charli D’Amelio shot to TikTok fame with her dance routines, becoming the app’s first major breakout star. She quickly transitioned to television opportunities, branding campaigns, and her own perfume and clothing lines.

Income & Net Worth
She earns about $500,000 each month, bringing her yearly total to around $6 million. Partnerships with major fashion houses and record labels add to her top earner status. Additionally, Charli and her family produce a reality show, further boosting her profile. Her journey highlights how short-form video can create world-famous influencers.

9. Khaby Lame ($15 Million)

Background & Profession
Khaby Lame went viral for his silent, comedic reactions to overcomplicated life hacks. His face became synonymous with a shrug and a grin. He broke records on TikTok and then expanded to other platforms.

Income & Net Worth
Khaby typically brings in $400,000 monthly, crossing about $4.8 million a year. Brand endorsements pour in, especially in Europe and the U.S., thanks to his universally appealing humor. Furthermore, he’s now exploring roles in ads, television, and digital campaigns. His global fan base keeps him among the leading social media creators.

10. Matt Rife ($5 Million)

Background & Profession
Matt Rife is a comedian who found mainstream attention through YouTube clips and stand-up sets. Viewers love his quick wit, crowd work, and viral TikTok bits.

Income & Net Worth
Matt’s monthly income averages $100,000, reaching close to $1.2 million per year. Touring, social media partnerships, and streaming appearances form the backbone of his earnings. Additionally, he leverages comedy clubs and influencer collaborations to widen his reach. He’s proof that laughter can be profitable when paired with consistent online engagement.