Brian Atlas Net Worth 2025: Video Creator & Entrepreneur Earnings & Wealth

Brian Atlas's net worth is estimated at $5 million as of 2025. A versatile entrepreneur and content creator, Atlas has built a strong presence in the world of skateboarding, media, and digital platforms. He is best known as the founder of BigLabiaMatter, the NODA Foundation, and as the host of the popular Whatever Podcast.

Additionally, he has contributed significantly to Street League Skateboarding (SLS) and served as the president and COO of Dyrdek Machine. His wealth is driven by his diverse business ventures, digital content creation, and influence in the action sports industry.

Quick Facts About Brian

Early Life & Background

Brian Atlas was born on September 29, 1984, in Santa Barbara, California. Growing up in a region rich with skate culture, Atlas developed an early passion for action sports, particularly skateboarding. He graduated from the University of Southern California (USC) in 2007 with a B.S. in Business Administration. His entrepreneurial journey began shortly after, using his business acumen to merge his interests in skateboarding and media.

Career Journey & Achievements

Brian Atlas’s professional journey has been diverse and impactful. He first gained significant recognition in the action sports industry as the president and COO of Street League Skateboarding (SLS). Under his leadership, SLS grew into one of the most influential skateboarding brands, showcasing top-tier talent and revolutionizing how skateboarding was covered on television and digital platforms. His contribution to Street League was instrumental in bridging the gap between skateboarding and mainstream sports media.

Atlas is also widely recognized for his digital presence. As the owner and host of the Whatever Podcast—a platform that discusses dating, culture, and lifestyle—he has built a loyal audience. Additionally, his Kid Smoking Experiment video (2014) garnered significant attention, adding to his status as an influential creator in the media space.

His SLS YouTube Channel, with over 900,000 subscribers, remains one of the most successful skateboarding channels, showcasing not just skateboarding events but a variety of lifestyle and behind-the-scenes content. Atlas's career continues to evolve, with his significant involvement in media, entrepreneurship, and content creation.

Income Sources & Business Ventures

Brian Atlas has multiple income streams that have contributed to his substantial net worth:

1. Street League Skateboarding (SLS): As president and COO, Atlas played a key role in the financial and operational success of SLS. His leadership helped the organization achieve broad media partnerships and sponsorships with major brands.
2. Dyrdek Machine: Atlas later became involved with Dyrdek Machine, a company founded by pro-skateboarder Rob Dyrdek, focusing on building high-growth businesses. His role as COO has been critical in the company’s continued success and influence across various industries.
3. Social Media and Digital Content Creation: Atlas’s YouTube and podcast channels generate revenue through sponsorships, ad revenue, and affiliate marketing. His digital content continues to engage a broad audience, making him a key figure in online media.
4. BigLabiaMatter & NODA Foundation: Atlas is the founder of both BigLabiaMatter, a platform for advocating body positivity, and the NODA Foundation, which focuses on action sports outreach. Both ventures contribute not only to his income but also to his influence in the nonprofit and social advocacy sectors.
5. Brand Endorsements and Sponsorships: Over the years, Atlas has worked with a range of brands in both skateboarding and lifestyle industries. His reputation in the action sports space has made him an attractive figure for endorsements.

Asset Breakdown

Atlas has made strategic investments in various sectors. His portfolio includes investments in action sports companies, digital startups, and real estate:

• Real Estate: Brian owns property in Santa Barbara and has likely invested in other properties in the Beverly Hills area.
• Skateboarding: As the president of SLS and a significant figure in skateboarding, his association with high-end skate gear and apparel further solidifies his position in the industry.

Wealth Growth Timeline

• 2014: Atlas’s Kid Smoking Experiment and growth within Street League Skateboarding pushed his public profile higher, leading to new media ventures.
• 2017: His continued work with Dyrdek Machine and media platforms began generating consistent returns, contributing to an increase in his net worth.
• 2023: Brian’s involvement with the Whatever Podcast and his rising influence on social media platforms marked a significant milestone in his career, with an expanded audience base contributing to higher earnings.
• 2025: As of today, Atlas has reached an estimated net worth of $5 million, driven by his diversified portfolio of business ventures and digital media presence.

Personal Life Details

Brian Atlas has maintained a relatively private personal life. While much of his focus has been on his entrepreneurial ventures and content creation, it’s known that he resides in Santa Barbara, California. Atlas has not publicly shared detailed information about his romantic relationships, though he has a strong presence on social media.

Interesting Facts & Lesser-Known Details

• Skateboarding Influence: Atlas’s work with SLS has been pivotal in pushing skateboarding into the mainstream sports media. He has worked with top athletes like Rob Dyrdek and Nyjah Huston.
• Podcasting Success: The Whatever Podcast, launched in 2023, has been well-received for its candid discussions on dating and relationships, attracting a substantial following.
• Philanthropy: Through the NODA Foundation, Atlas has been involved in initiatives to help underprivileged youth discover skateboarding, highlighting his commitment to giving back to the community.

With a career spanning multiple industries, Brian Atlas continues to solidify his legacy as an influential entrepreneur, content creator, and philanthropist. His wealth reflects his diverse business ventures, contributions to skateboarding, and ongoing success in digital media.